Xfinity® “A Bar Above” Internet + Mobile Social
Design
/ 2025
Social Media
Xfinity® is a megabrand known for its cable and internet capabilies, but lesser-known for its extensive and cohesive network of internet hotspots. To bring awareness to their world of wi-fi, a paid internet + mobile-specific campaign was created around the cocept of their wi-fi capabilities being “A Bar Above”. Using slick art direction and sharp headlines with just the right amount of attitude, we were able to take a campaign that could have easily otherwise been dry and boring and flipped it on its head, creating fun, shareable content.
Creative Directors: Mattie Techner, Annie Heimsoth
Social Media
Xfinity® is a megabrand known for its cable and internet capabilies, but lesser-known for its extensive and cohesive network of internet hotspots. To bring awareness to their world of wi-fi, a paid internet + mobile-specific campaign was created around the cocept of their wi-fi capabilities being “A Bar Above”. Using slick art direction and sharp headlines with just the right amount of attitude, we were able to take a campaign that could have easily otherwise been dry and boring and flipped it on its head, creating fun, shareable content.
Creative Directors: Mattie Techner, Annie Heimsoth
