Xcel Energy Programs Campaign
Art Direction
/2024
:30 Spots
Xcel Programs Campaign spots created to highlight a variety of programs the energy company provides. These programs run the gamut from energy saving programs such as a visit from their very own Xcel Home Energy Squad techs to very serious, simple safety PSAs such as “If you smell a gas leak, leave your space immediately and call 911.” The challenge was to make these spots interesting and humorous while underscoring the very serious (and often life-saving) measures one should take in these situations.
Art Director: Sarah Wolf
Writer: Eric Spore
Creative Directors: Chris Gault & Brian Lambert
DP: Martin Rodahl
Producter: Joe Grundhoefer
:30 Spots
Xcel Programs Campaign spots created to highlight a variety of programs the energy company provides. These programs run the gamut from energy saving programs such as a visit from their very own Xcel Home Energy Squad techs to very serious, simple safety PSAs such as “If you smell a gas leak, leave your space immediately and call 911.” The challenge was to make these spots interesting and humorous while underscoring the very serious (and often life-saving) measures one should take in these situations.
Art Director: Sarah Wolf
Writer: Eric Spore
Creative Directors: Chris Gault & Brian Lambert
DP: Martin Rodahl
Producter: Joe Grundhoefer