Biolife “The Hero Type” Brand Campaign
Design
Art Direction
/ 2025
Brand Campaign Concept - Social, Print, Digital
BioLife is one of the nation’s largest and most critical plasma donation centers in the U.S. Donating plasma has immense impact not only for the individuals who critically need it for healthcare and researchers developing new life-saving technologies, but for the heroes who commit to donating plasma.
When approaching this project, we had to treat the matter of donating plasma for money with care. The transactional nature of donating a life-saving bioproduct while receiving financial compensation can easily translate into feeling cold and impersonal, financially motivation-based, or simply tone deaf. To counteract, we approached the campaign through the lens of everyday people being heroes by donating. The need for plasma is so very critical and perpetually in short supply and the folks who donate truly are that– heroes. Using the existing circular element of the logo shape and extracting it to become a design element and existing brand colors, we were able to design a system that leveraged framing and color in a new way to emphasize the hero visual or emphasize text in an impactful way.
As this was a pitch project, we concepted at a high level to place media where potential donors would see it most. On social media, in urban areas, and even refreshing existing in-office signage.
Creative Director: Milton Un
Writer: Eric Spore
Brand Campaign Concept - Social, Print, Digital
BioLife is one of the nation’s largest and most critical plasma donation centers in the U.S. Donating plasma has immense impact not only for the individuals who critically need it for healthcare and researchers developing new life-saving technologies, but for the heroes who commit to donating plasma.
When approaching this project, we had to treat the matter of donating plasma for money with care. The transactional nature of donating a life-saving bioproduct while receiving financial compensation can easily translate into feeling cold and impersonal, financially motivation-based, or simply tone deaf. To counteract, we approached the campaign through the lens of everyday people being heroes by donating. The need for plasma is so very critical and perpetually in short supply and the folks who donate truly are that– heroes. Using the existing circular element of the logo shape and extracting it to become a design element and existing brand colors, we were able to design a system that leveraged framing and color in a new way to emphasize the hero visual or emphasize text in an impactful way.
As this was a pitch project, we concepted at a high level to place media where potential donors would see it most. On social media, in urban areas, and even refreshing existing in-office signage.
Creative Director: Milton Un
Writer: Eric Spore
